Fed up with the inconsistency in bounce and durability of existing pickleballs, Life Time’s founder and CEO Bahram Akradi decided to revolutionize the game. In a recent announcement, the upscale fitness and lifestyle company revealed the creation of what they call “the ultimate pickleball.” This innovative step is set to change the way pickleball is played and experienced. Akradi’s decision to address a critical issue in the sport highlights his commitment to elevating the pickleball experience for players.
Akradi’s dedication to pickleball goes beyond just creating a superior pickleball. The sport has been America’s fastest-growing since 2021, and Akradi sees its potential as a key component of Life Time’s growth strategy. With the company’s stock rising by 57% year to date, pickleball is not just a game but a lucrative venture for Life Time. By investing between $50 million and $100 million in pickleball, Akradi has demonstrated his confidence in the sport’s future.
Life Time’s commitment to pickleball is evident in its plans to expand the number of permanent courts from 700 to 1,000 by the end of 2025. This expansion aims to provide players with more opportunities to engage with the sport in top-notch venues. Akradi emphasized the importance of offering the right experience and consistency to players, showing a deep understanding of what the pickleball community desires.
In addition to creating the ultimate pickleball, Life Time has also forged key partnerships to support the growth of pickleball. By hosting professional tournaments for Major League Pickleball and the Professional Pickleball Association, Life Time is contributing to the sport’s popularity. The company’s collaboration with tennis legend Andre Agassi and top-rated pickleball player Ben Johns further solidifies its commitment to expanding the sport.
As Life Time enters the pickleball scene with its revolutionary approach, the sport is poised for even more growth and recognition. By offering players a superior pickleball, expanding court infrastructure, and partnering with key figures in the industry, Life Time is shaping the future of pickleball. With these strategic moves, Akradi and Life Time are not just playing the game – they’re changing it for the better.