As the National Football League (NFL) season kicks off, automakers are diving back into advertising during football games after a lull in recent years. Companies like Toyota Motor Corporation, Hyundai Motor Company, and the Detroit automakers are gearing up to utilize the NFL as a primary advertising platform in the upcoming months. Toyota, in particular,
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China has taken a significant step in the gaming industry with its first top-tier video game, Black Myth: Wukong. This action-packed game set in mythological China has captured the attention of gamers worldwide and has broken several world records. In just three days after its launch on Aug. 20, Black Myth: Wukong sold over 10
The triumphant trio of Ryan Reynolds, Hugh Jackman, and Shawn Levy has achieved something extraordinary with “Deadpool & Wolverine.” This Disney and Marvel collaboration has not only become the highest-grossing R-rated film in history, surpassing the previous record set by “Joker,” but it has also amassed an impressive $1.085 billion globally. This milestone is a
E.l.f. Beauty continues to impress with its remarkable growth story, surpassing quarterly estimates once again. The cosmetics retailer reported a substantial 50% increase in sales, reaching $324.5 million in its fiscal first quarter. CEO Tarang Amin highlighted that the company experienced growth across all categories, with the Bronzing Drops serum quickly becoming a best seller
Yum Brands recently reported a quarter filled with ups and downs. While the company’s earnings per share beat Wall Street expectations at $1.35 adjusted versus $1.33 expected, revenue fell short at $1.76 billion compared to the $1.8 billion that was anticipated. The biggest challenge for Yum Brands came in the form of declining same-store sales
The Summer Olympics in Paris have garnered a significant amount of attention from viewers in the United States, with a noticeable increase in viewership compared to the 2021 Tokyo Olympics. This rise in popularity has been attributed, in part, to the involvement of rapper Snoop Dogg in the coverage. Snoop Dogg has been more than
Spirit Airlines, known for its budget air travel options, is now making a strategic shift in its offerings to include premium services with its highest-priced tickets. This move comes as the airline faces challenges such as the aftermath of a failed takeover, engine recalls, an oversupplied domestic market, and competition from larger rivals. The new
The highly anticipated release of Disney and Marvel’s “Deadpool & Wolverine” has shattered records with an impressive $38.5 million in Thursday previews. This latest entry in the Marvel Cinematic Universe, the first R-rated film in the franchise, is on track for a domestic debut exceeding $150 million, setting a new standard for R-rated films. The
Billionaire investor Ken Griffin made headlines recently when he purchased a late Jurassic st skeleton for a whopping $44.6 million at Sotheby’s auction. The stegosaurus, named “Apex,” is said to be the most valuable fossil ever sold at auction, surpassing all expectations. This unexpected purchase has once again highlighted Griffin’s affinity for unique and rare
New Balance, a well-known athletic brand, has recently announced a multiyear deal with the Women’s National Basketball Association (WNBA) to become an official partner. This partnership marks a significant step for New Balance in expanding its presence in the world of women’s sports. The agreement with the WNBA will cover broadcast, digital, and retail content,