In a proactive move to address the declining sales of its Ram heavy-duty trucks, Stellantis has unveiled redesigned models of the Ram 2500 and 3500 pickups, along with their chassis cab variants. This bold strategy comes in response to a staggering 19% decline in sales over the past year, including a troubling 16% drop in Ram pickup sales alone. Competing brands like Ford and GM’s Chevrolet have managed to maintain stable sales figures, highlighting the urgency for Ram to reclaim its footing in the market.
The crown jewel of the new Ram lineup is undoubtedly the updated 6.7-liter Cummins turbo diesel engine. Producing an impressive 430 horsepower and an exceptional 1,075 foot-pounds of torque, this powertrain is designed to meet the rigorous demands of heavy-duty truck users who rely on performance for hauling and towing. For those opting for traditional power, Stellantis continues to offer the robust 6.4-liter Hemi V-8 engine, showcasing its commitment to providing versatile performance choices in its heavy-duty range.
The aesthetics of the Ram models have not been overlooked; both interior and exterior designs received significant overhauls that aim to modernize the vehicles while emphasizing user-centric features. Stellantis is fully aware that design plays a pivotal role in attracting buyers, especially in a saturated market like the pickup truck segment. The expectation is for these new looks and enhanced features to resonate with consumers, potentially reversing the sales slump plaguing the brand.
The new Ram trucks are set to roll out in U.S. dealerships during the first quarter of the year. While the starting price of approximately $47,560 is $2,300 higher than previous models, the automaker believes that the added value in performance and design justifies this increase. CEO Tim Kuniskis has acknowledged the delays in releasing its redesigned models, particularly the smaller Ram 1500, and emphasized the need for timely launches to capitalize on market demand. “It’s been super delayed, let’s be honest,” he admitted.
As Stellantis navigates the challenging terrain of the automotive industry, particularly in the highly competitive pickup truck segment, it is essential for the brand to effectively manage its rollouts and address the factors contributing to declining sales. The challenges are clear, but with a renewed focus on powerful engine options, modern design, and a strong understanding of consumer needs, Ram aims to bolster its market presence and restore its reputation. The wait for the new models may soon be over, and only time will tell if these heavyweights can lift the brand back to its former glory.