Ford Motor Company is elevating its iconic Expedition SUV for 2025 by integrating cutting-edge design elements and state-of-the-art technology. This overhaul comes at a pivotal time when competition in the full-size SUV market has intensified. With a goal of improving daily user experiences, Ford has conducted extensive interviews with customers, leading to a meticulous redesign that emphasizes aesthetics and practicality. The updated Expedition now features a sleek, contemporary exterior paired with a refined interior, including an impressive 24-inch driver display that enhances usability and connectivity during travel.
The introduction of Ford’s BlueCruise hands-free driving system marks a significant technological advancement that elevates the driving experience. This feature not only showcases Ford’s commitment to innovation but also reflects a broader trend in the automotive industry towards automation and enhanced driver assistance systems. Trevor Scott, general manager of Ford Utilities, emphasized the company’s focus on understanding customer needs, suggesting that this redesign isn’t just about aesthetics but about improving family dynamics and leisure time on the road.
As Ford prepares to launch the 2025 Expedition in the spring, it has chosen to withhold pricing details until closer to the release date. Currently, Expedition models range from approximately $55,000 to $84,000, with a significant portion of transactions clustering around an average of $70,000. Given the growing competition in the market, particularly from rivals such as the Jeep Wagoneer and crossovers from Kia and Hyundai, this strategic delay may serve to generate interest and set consumer expectations.
The competitive landscape has altered since the last iteration of the Expedition seven years ago. While Ford’s primary competitors were once primarily General Motors’ offerings like the Chevrolet Tahoe and GMC Yukon, emerging brands have begun to capture market share. The shift towards more affordable and versatile three-row crossovers underscores a shift in consumer preferences, adding pressure on Ford to not only innovate but to price competitively.
The full-size SUV market is showing a notable uptick, growing from 2% to 2.7% of the U.S. market share since 2017. This increase underscores a rising consumer appetite for larger vehicles that accommodate families and provide ample cargo space. In this context, the 2025 Ford Expedition is being positioned with new trim options such as Active, Platinum, King Ranch, and the off-road-ready Tremor. These variations enable Ford to attract diverse customer segments, from adventure-seekers to luxury-oriented buyers.
Furthermore, consumers now have the option to choose between a standard version and an extended “Max” model, allowing for flexibility based on individual needs. Under the hood, the Expedition continues to be powered by a robust 3.5-liter EcoBoost V6 engine, with an available high-performance variant delivering an impressive 440 horsepower and 510 lb-ft of torque. This blend of power and performance ensures that the Expedition not only competes in terms of luxury but also reliability and capabilities.
Ford’s reimagining of the Expedition exemplifies a strategic commitment to meet evolving consumer demands in the full-size SUV segment. By marrying refinement and advanced technology while remaining mindful of competitive pricing, Ford aims to solidify the Expedition’s place as a leading choice for families and outdoor enthusiasts alike.