In the realm of iconic TV sports theme songs, “Roundball Rock,” composed by John Tesh, stands out as the ultimate anthem for NBA games broadcasted on NBC until 2002. With NBCUniversal making a bid to acquire the NBA rights again, there’s a possibility that the memorable tune could make a comeback. The offer from NBCUniversal averages around $2.5 billion per year, according to sources familiar with the matter. This bid surpasses the current $1.2 billion paid by Warner Bros. Discovery for the rights, highlighting the substantial financial commitment required.
The NBA is seeking three media partners for its broadcasting deal, with Disney and Amazon close to finalizing agreements for two of the packages. The competition for the third slot is between Warner Bros. Discovery and NBCUniversal, with both vying for the opportunity. Warner Bros. Discovery, despite its market capitalization of $18 billion, might find it challenging to match NBCUniversal’s offer due to financial constraints. CEO David Zaslav’s emphasis on financial discipline and minimizing expenditure might impact the company’s ability to secure the NBA rights.
“Roundball Rock” holds a special place in the hearts of nostalgic NBA fans, symbolizing the golden era of basketball on NBC. Associated with the likes of Michael Jordan, the dominance of the Chicago Bulls, and legendary voices like Bob Costas and Marv Albert, the theme song evokes memories of an unforgettable period in NBA history. Despite its last use in 2002, the song continues to resonate with fans, showcasing its enduring popularity and significance in sports television.
As the composer of “Roundball Rock,” John Tesh retains ownership of the iconic tune. NBC Sports, if successful in securing the NBA rights, could potentially license the song once again for its broadcasts. Fox Sports previously acquired the rights to use the theme for college basketball, signaling the song’s universal appeal across different sports platforms. Tesh’s royalties from the song’s usage further emphasize its enduring value and recognition among audiences.
If NBC Sports clinches the NBA rights, “Roundball Rock” could come back as the signature theme song for NBA games. Tesh, appreciative of the song’s continued popularity, acknowledges its widespread influence, with fans recreating and performing it across various platforms. The prospect of “Roundball Rock” returning to the NBA broadcasts in the 2025-26 season offers a glimpse of hope for fans eager to relive the nostalgia associated with the iconic theme song.